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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Get the daily newsletter digital marketers rely on. Viewers are flocking to AVOD, an eMarketer study shows. video viewers by 2025, or 165.4 Processing.Please wait. Why we care.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

Digital out-of-home (DOOH) advertising represents a powerful way for brands to reach their audiences at the most impactful moments in their day. billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. What Is DOOH Advertising? Last year, U.S.

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6 Latest E-commerce Marketing Trends to Skyrocket Your Sales

Outgrow

What Are the Latest E-commerce Marketing Trends to Skyrocket Your Sales. E-commerce marketing has been on a steady rise thanks to the pandemic. And e-commerce marketing trends are evolving just as steadily day by day. But if you’d like to get a refresher on the basics of e-commerce marketing first, 1.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.