illumin
APRIL 25, 2024
Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. billion growth projection in 2024 according to eMarketer. Some may better know this kind of television viewing as “broadcast” or “live TV”.
Spiralytics
MARCH 13, 2024
We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. million subscribers Toni Gonzaga is a versatile entertainer who is a singer, actress, and television host.
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SmartBrief - Marketing
JANUARY 30, 2024
Read on for a primer on the Internet Protocol Television standards throughout the world. North America, South Korea, Suriname and the Dominican Republic use TV specifications from the Advanced Television Systems Committee. As of December 2023 , ATSC 3.0 Trinidad and Tobago have begun the transition, while Brazil made ATSC 3.0
Martech
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.
Digilant
NOVEMBER 8, 2023
The data remains encrypted, making it impossible for anyone to access personally identifiable information (a future-proof solution as we near the official depreciation of Google’s third-party cookies in late 2024). Frequency capping will be a major priority in 2024, especially as more brands turn to FAST channels to run campaigns.
Martech
MAY 2, 2023
Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. “There is a lot at stake and a lot up for grabs.” Why we care.
QuanticMind
MAY 25, 2023
But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.
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