Metadata

APRIL 8, 2024

A lot contributed to our low lead-to-conversion rate, but the Metadata team and I pinned most of the subpar results on the fact that we were aiming our ads at ebook downloads and passing those low-intent leads to Sales. With leads coming in, I felt like the Marketing team was doing its job.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

MKT1

JULY 13, 2023

So I asked the creators, Devon Watts and Halley Johnson , to join me for a talk to explain very tactically how they created their recent project and how they’re adapting to the fast-changing, wild world of marketing in 2023. 🪣Stop measuring your success by MQL Goals Marketing’s role is full-funnel , not just top of funnel.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” From there, you can build an engaged audience (people who clicked on your Facebook ads), and retarget them on LinkedIn and other higher-intent channels.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52