Remove forecast press-room
article thumbnail

5 Winning Ways To Personalize Content With B2B Influencer Marketing

Top Rank Marketing

times faster than traditional social media advertising spending , according to recently-published forecast data. During the second quarter of 2023, marketing research on content personalization increased by 522 percent , with research surrounding real-time personalization up 185 percent , according to newly-published study data.

article thumbnail

6 marketing priorities leaders will obsess over in 2024

Sprout Social

To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing.