Remove 2022 Remove Content Remove First-Mover Advantage Remove Television marketing
article thumbnail

CTV vs. OTT. vs. Linear TV – What’s the Difference?

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. But the real basic definitions are linear is broadcast television and cable. Download the 2022 New Mover Trends Report.

article thumbnail

Personalized Marketing & The Household

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. But if you look downstairs where the television is, the message there might reach everybody in the household. The 2022 Marketer’s Perspective on Mover Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How V12 and Strategus are Bringing Affordable CTV Advertising to Small and Medium Sized Businesses

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. And the one medium that’s been left out of that up until now has been television. Download the 2022 New Mover Trends Report.

article thumbnail

CTV vs. Linear TV Reach

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. First of all, they have a managed service approach to CTV, which we find super helpful for a lot of our customers.

article thumbnail

Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

You Thought 2022 was Big – CTV is Just Growing Up. It’s the new norm but I remember when Netflix first entered the scene. While it technically wasn’t the first streaming service, it was certainly the most successful. The first was actually iTV, a project that launched in Hong Kong in the late ’90s.).

article thumbnail

V12’s Approach to Retail Media Networks

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. So often, the first brand tat contacts a consumer is who they decide they’re going to do business with.