Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Convert

APRIL 26, 2022

The Federal Data Protection Act (BDSG) (2018) Modifies the GDPR, allowing for exceptions to individual rights when handling employee personal data. Ask the following questions: Are the legal bases mentioned in their Privacy Policy? You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? But they do face challenges.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63