Convert

NOVEMBER 8, 2022

in 2021 ( IMF ). For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. If the cost per acquisition is higher than your CLV, then you may have been paying too much for your customers. ROAS is Deceptive, All Hail QoA. in the middle of 2020, it fell to 12.2%

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Zoominfo

JULY 14, 2023

The global virtual events market size was valued at $114 billion in 2021 and is anticipated to expand more than 21% year over year until 2030. Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses. Having clear B2B marketing metrics will make it easier to track the ROI of your efforts.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Single Grain

AUGUST 18, 2023

LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. They had successful sales in 2021 and set goals to surpass these revenue records.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98