PathFactory
MAY 31, 2021
As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. She’ll be revealing which content engine improvements B2B marketing organizations should prioritize to deliver data-informed, personalized content experiences that drive engagement and growth.
Terminus
JUNE 15, 2021
2020 was a record year for this team. We’re a recognized leader in The Forrester New Wave : ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. Terminus pioneered the account-based transformation.
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Single Grain
FEBRUARY 12, 2020
6 Customer Service Trends You Can't Ignore in 2020. For example, Sephora, a well-known personal care and beauty brand, has a Facebook chatbot that helps make appointments in local stores, provides feedback, and connects with a human customer service representative. How to Use Personalization to Increase the Impact of Email Marketing.
Terminus
DECEMBER 9, 2020
This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. In 2020, COVID and virtual work environments spurred an even bigger rush to ABM.
Metadata
APRIL 22, 2021
Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And you can see by the way, if you look at 2020, what happened in the market. That company got acquired by Marketo.
Metadata
APRIL 8, 2021
Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And you can see by the way, if you look at 2020, what happened in the market. That company got acquired by Marketo.
Metadata
APRIL 8, 2021
Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And you can see by the way, if you look at 2020, what happened in the market. That company got acquired by Marketo.
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