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3 Actionable Strategies for Marketing to the Technology Sector

The Lead Agency

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

Marketers from the agency side, for example, shared that some of their clients are wanting to know how many conversions can be attributed to a specific piece of content or channel. Look for clusters of events around each hot topic to identify content sprints for each topic. Contact me and let’s talk about how we can help.

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Raise the bar with customer intent

DotDigital

Online event engagement is a great example of this. Event management platform Eventbrite reported that in 2020 nearly 75 million people registered for more than one million virtual events, logging an impressive combined 100 million hours in attendance. At the core of the model is the notion of a customer decision window.

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

More recently, the social distancing and lockdowns during the COVID pandemic had a silver lining in that more consumers moved online, which boosted not only e-commerce but also affiliate marketing. What Is Category Design in Marketing (And Why Is It an Important Strategy)? How to Use Event Marketing to Generate Leads & Close Sales.