SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status. Quick intros.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status. Quick intros.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

ClickZ

NOVEMBER 19, 2020

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. You’ll see lower cost of leads and more engagement. and retarget abandons.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. And when the pipeline forecasts are inaccurate, “there’s a lot of finger-pointing, much of it at marketing,” Rahul explained.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Strategic-IC

JUNE 19, 2019

Equally, those who were deploying ABM in their Outbound campaigns were not harnessing Buyer Intent Data to identify target accounts that were actively in-market for their solutions. Accurate forecasting and predictable revenue pipelines were recurring challenges for many of the SaaS companies and VCs we spoke to.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

Inbox Insight

JANUARY 28, 2020

Here’s a guide on how to run account-based marketing successfully in 2020. Additionally, buyer intent data can gauge interest accurately. This can often lead marketers to dedicate large chunks of their budget, with 36% spending more than 50% on ABM and 53% looking to increase spend in 2020.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

Hubspot

JULY 17, 2023

Of top-performing sales organizations , 57% have harnessed AI for forecasting, understanding customer needs, and competitive intelligence. Sales, with its data-intensive nature, generates vast amounts of unstructured data. They can identify trends and bottlenecks, make accurate forecasts, and provide actionable insights.

Marketing AI 51

Marketing AI Work Management Marketing Management Forecasting 51