A marketer’s 2022 guide to Marketo: What it does today
Martech
JANUARY 13, 2022
The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. That includes: Multi-attribute lead scoring across sales and marketing touches.
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