41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. CPL thresholds will vary quite a bit based on the product and industry. Joseph Kelly.
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