2016 Lead Nurturing Marketing Leads SEM 
The Point
JANUARY 29, 2015
It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. Without good data, it’s tough to know which marketing strategies, programs, offers, messages, segments, etc.
KEO Marketing
OCTOBER 3, 2017
Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off. In one word: results.
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KEO Marketing
OCTOBER 31, 2017
At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. From December 2014 to January 2016, Google’s use of rich answers has almost doubled. The trends many experts identified will continue throughout the remainder of 2017 and into 2018.
KEO Marketing
DECEMBER 7, 2017
According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective. However, a full 60% of B2B marketers found 2017 to be a great year for content marketing strategies. What worked in 2017 may not be enough to keep you top of mind in 2018.
KEO Marketing
OCTOBER 11, 2017
Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. Fewer than 10% of marketers integrated visuals under 50% of the time. Fewer than 10% of marketers integrated visuals under 50% of the time. Of the responses, 31.6%
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