2016 Lead Nurturing Marketing Leads Search Engine Marketing 
KoMarketing Associates
AUGUST 19, 2013
And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. B2B Google+ Search Engine Marketing Blog'
KEO Marketing
OCTOBER 3, 2017
Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off. In one word: results.
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KEO Marketing
OCTOBER 31, 2017
At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. Although rich answers come in many forms, an example might include instructions for the search “how to make French toast.” Mobile search is growing and will reshape SEO.
KEO Marketing
DECEMBER 7, 2017
According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective. However, a full 60% of B2B marketers found 2017 to be a great year for content marketing strategies. What worked in 2017 may not be enough to keep you top of mind in 2018.
KEO Marketing
OCTOBER 11, 2017
Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. Fewer than 10% of marketers integrated visuals under 50% of the time. Fewer than 10% of marketers integrated visuals under 50% of the time. Of the responses, 31.6%
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