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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Luckily, Google has developed an algorithm that can read -- at a pace few of us can begin to fathom -- different signals from these pages that indicate how likely they are to answer your search query. Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. Google goes local.

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How to Build a Kickass Content Strategy for SEO

seo.co

Theoretically, your content should speak for itself; the whole idea behind inbound marketing in general is that if you offer enough value to people, they’ll naturally come to you. But as you’ll see, this isn’t exactly the case – especially in today’s crowded content market. argument, and that analogy has been made in the past.