13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
Hubspot
JANUARY 5, 2017
Once you define a goal for your email sends, you can define success and build a list to make that happen. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Test different emails to see if you can improve your open rates.
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