Why You Need to Ditch Marketing Campaigns in 2016
B2B Marketing Directions
NOVEMBER 29, 2015
Therefore, the primary output of your planning process should be a marketing communications plan that embodies a cohesive, balanced, and value-driven marketing effort. Value Themes In a marketing communications plan, value themes replace campaigns as the primary organizing principle. Top image courtesy of InfoWire.dk
45 
Let's personalize your content