article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. WOM: Word-of-Mouth. Learn more here.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 95) Word-of-Mouth (WOM). Learn about hard and soft bounces here.).