2013 Cost per Lead Purchase WOM 
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. You can decide if a given action is a lead or a sale.
Hubspot
MARCH 10, 2016
A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. 14) Churn Rate.
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