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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. The four criteria sales reps use to qualify prospects. This is your total Sales and Marketing cost. 60 Common Marketing Acronyms.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! 99 Marketing Terms to Improve Your Marketing Vocabulary. 1) A/B Testing.