Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Next year, that number is expected to jump to 86.6 million people. Everybody and their mothers are clamoring for people’s attention.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Social media was predicted to be the next email killer (it’s not). Like Robin needs Ben Affleck…err…Batman, social media needs email marketing. However, they often don’t have the tools in place to consistently – and as easily – allow users to create relevant, conversational, multi-channel, and strategic messages.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. This is especially true for the Millennials (aka Gen Y). In the US, almost $10.5 Go native.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. And it resonated with a lot of people on social channels. A B2B example!

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48