Customer Experience Matrix

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors. million for HubSpot and $85.1

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Leadsius launched its first paid version around July 2013. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. Hatchbuck was founded in 2011 and launched its product in 2013.

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Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. More than 800 responses from the B2B Technology Marketing Community on LinkedIn. Gleanster, Marketing Automation: Disrupting the Status Quo, August 2013. Research from 1,396 B2B marketers.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. In short, this is a very mature marketing automation system for a company that launched in 2013. There is also an integrated phone dialer.