Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Read on for five more areas of focus that were top of mind in the B2B realm in 2013.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. The first was published in 2016.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section).

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Marketing Insider Group

JULY 27, 2015

We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Lead generation is also a main key performance indicator at the center of Zuora’s strategy. In 2013, the company launched Counter Culture , a news and advice center dedicated to helping small businesses succeed.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100