markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. This is more complex than standard lead generation – we’re not trying to sell. What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. Read on for three important lessons instilled in me this year.

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Lead Gen Lead Ranking Leads Lead 120

markempa

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Anna Lee (@annaleenyc) May 6, 2013.

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Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

SEPTEMBER 9, 2013

Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013). How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Lead Generation BANT lead generation Lead Management Lead Nurturing Lead Scoring Sales and Marketing Alignment'

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Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Key principles of lead management.

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Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

markempa

AUGUST 26, 2013

The content budget for lead nurturing? And that’s OK, that’s why we have lead nurturing. The limits of lead qualification machinery. Marketing can’t deliver BANT leads without an inside sales operation. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013).

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Sales Qualified Leads Lead Ranking High Quality Lead Marketing Management 120