2013 Information List Brokers Personalization 
Biznology
FEBRUARY 13, 2015
email address change (slightly less than above as some use personal email address). Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Since we sell individuals and not companies, it is critical to have the individuals contact information correct.
The Customer
AUGUST 30, 2019
The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Take, for example, Drip, a customer relationship management (CRM) software company founded in 2013 in the Twin Cities and acquired by Leadpages in 2015.
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