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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He posts on SMM and SEO frequently. She was among the ‘Top 25 Most Influential PPC Experts’ for 3 consecutive years.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. By the way, I published that post in 2013, and it is still pulling in traffic.

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How Adobe Does Marketing: A Case Study

Single Grain

In 2013, Adobe switched to a SaaS model, offering cloud-based solutions for a monthly fee. If I don’t know what Creative Cloud is and why I need it in my life, scrolling down the page tells me everything I need to know, like what's included in the plan: How much it costs: And the top six FAQs. Adobe’s SEO Game by the Numbers.

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. No matter what your SEO experts tell you about search volume, traffic volume, broad-match searches and all that tech-speak you’ll hear; if your buyers are asking and talking about certain terms, you can’t ignore them in your keyword optimization list.