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Hinge’s Fab Five: November 2013

Hinge Marketing

Top Professional Services Marketing Content from November 2013. How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. by Lauren Harper, Eloqua. By Jeff Bullas. By Scott Martin, The Daily Egg.

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3 Rules for Better Video Marketing

Convince & Convert

In fact, 43 percent more videos were watched online from 2013 to 2014. It’s pretty commonplace for companies to use YouTube or Vimeo as a starting point to host and stream online video. billion videos in 365 days. Allow me to pull out and paraphrase a few highlights. Video Marketing Maturity Means Getting More Strategic.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

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Tips for Running Successful Event Campaigns

Vidyard

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We do this by showing them 5-10 second pre-roll ads.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. SnapApp is positioned well for this. And that content is going to have to be based on social proof.