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Does mobile search work for your business?

Biznology

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. To ensure that you’re crediting mobile search effectively, you must take the following steps: Make sure you’ve got a mobile-friendly site. What Can You Do?

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What It Means to Get Branded Content Right

Content Marketing Institute

And when brands don’t have the right strategy, protocols, or expectations to achieve success, the results can turn out to be more harmful than helpful (as was the case in 2013 for The Atlantic ). To date, Nulon relies solely on these videos, SEO, and in-store POS for all its marketing needs. . Click To Tweet.

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16 marketing automation platforms your organization should consider

Martech

San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013. Key components include Marketing Analytics to help marketers understand and improve marketing ROI, Artificial Intelligence to unlock the next level of productivity and effectiveness, and account-based Marketing (ABM) to target and grow key accounts.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

The SaaS company takes care of the maintenance costs of running the software, which cuts down a significant chunk of expenses, making SaaS software cost effective and user friendly. Slack was officially launched by Slack Technologies in August 2013. The Anatomy of an Effective SaaS Lead Generation Strategy. * B2B or B2C?: