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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

Salesforce data can help you understand and respond to online shopping behavior across generations to drive ecommerce growth. 48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. Gen Z prefers fee-based loyalty programs, Millennials earn points. Use real data from more than 1 billion shoppers.

Merchandising 98
Merchandising Loyalty Budget Programs Terms and Conditions 98
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In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

MARCH 11, 2020

The unit of exchange is data – the behavioral, financial, relationship, location, and personal identity information that gets exchanged – knowingly or not – in return for an ever-improving, loyalty-building customer experience. First appearing in 2013, CDPs have become a popular go-to technology for marketers.

Enterprise Management 53
Enterprise Management Marketing Management Ideal Customer Profiles POS 53
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