Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
Hubspot
AUGUST 13, 2014
For starters, email is still an incredibly popular medium amongst marketers (see the below chart). According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. Marketing automation is impossible to master.
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