Remove 2013 Remove Digital Transformation Remove eCommerce Remove Loyalty
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#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

Digital Marketing World Forum

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF) event – and for the more than 1200 attendees who came to the Business Design Centre in London last month, there were two days of terrific insight, inquisition and information to take in.

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Four Reasons Retailers Should Take Identity Seriously This Holiday Season

Martech Advisor

To refresh painful memories: Target in 2013, Equifax in 2017, Marriott in 2018, and Capital One just a few months back. Although not a large, widespread attack such as launching ransomware, credential stuffing allows hackers to make off with small amounts of money that ultimately add up to billions of dollars in illegal ecommerce a year.

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In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

The success of digital transformation will not be measured by how much companies invest in innovative technologies, but in how well they use those technologies to elevate and maintain the customer experience. First appearing in 2013, CDPs have become a popular go-to technology for marketers. And how they can be used together.