nDash

JANUARY 6, 2021

When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. The other side is the product discipline, where we create thought leadership around what differentiates our products in the marketplace.”. Epsilon faced this exact problem in 2018.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Step 3: Spotlight Your Differentiators. It has beta tested, validated, load tested, established proper pricing, and so on. Is your company launching a new B2B product? Step 6: Soft Launch.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

chiefmartech

JANUARY 21, 2019

Nearly half of the previous martech landscape was venture-funded, launching in the 2013-2017 martech funding heyday. Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Get acquired.

Work Management 94

Work Management Marketing Management CMS Development Trends 94