Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 174

Enterprise Management Marketing Management Budget Programs Buy 174

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. BANT is not dead in high traffic, SMB offers. If you have not killed BANT in your lead qualification process, do it now. Lori Richardson (Score More Sales). "… budget is not the issue when qualifying, but more about how their process works.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. The first was published in 2016. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” Scorecard report sample—image provided by Terminus.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

nDash

NOVEMBER 10, 2020

Do they grab your attention (and the attention of your target customers who are worried about attacks)? Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). Your customers aren’t likely looking to be guinea pigs for unproven solutions.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Marketing Insider Group

JULY 27, 2015

The B2B technology process is complicated. CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. CASE STUDIES: Salesforce’s Customer Success Stories. From there we publish the content by recycling and reusing it on multiple media.”.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. in 2012, according to research published by eMarketer. Average time spent with mediums like radio and print have declined up to 15.4%

Paid Content 28

Paid Content Paid Search Agency Companies Media 28