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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

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article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about how marketers can use APIs here.