Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. From an experience standpoint, however, Snapchat is a much more intimate app, as you share content only with those whom you want to connect with.

Facebook 77

Facebook Curation First-Mover Advantage Social Networks 77

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. Messenger Day lets users curate a slideshow of photos and videos that's visible to their friends on Facebook Messenger for 24 hours before it disappears.

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Usage: Instagram tries to show the best posts first.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Hubspot

JUNE 7, 2017

When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013. Instagram Stories are an addition to an existing photo and video-sharing platform -- Snapchat is only about ephemeral content-sharing.

Cost Per Thousand 78

Cost Per Thousand Brand Identity Branding CPM 78

Hubspot

FEBRUARY 19, 2015

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. In fact, it’s kinda nerdy.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28