60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CPL: Cost-per-Lead. CTR: Clickthrough Rate. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.
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