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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Structure the campaign based on your goals.

PPC 87
article thumbnail

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Structure the campaign based on your goals.

PPC 60
article thumbnail

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Structure the campaign based on your goals.

PPC 60