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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Stages are defined in consultation with the client.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. The modern B2B buyer does a huge amount of research during their purchase process. Assessments give marketers the opportunity to support their prospect’s research process with personalized recommendations. .

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us.

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16 marketing automation platforms your organization should consider

Martech

Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019. Act-On also says its customers enjoy the best email deliverability rates in the industry. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).