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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps.

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The Ultimate Guide to Hiring Effective Marketers

Hubspot

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Sample Job Ad. He might write a sales page or two, as well. You can see he wears a lot of hats.