And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In HubSpot's 2012 State of Inbound Marketing report , for example, we combined data from years past with our brand spankin' new 2012 data to show how inbound marketing-generated leads have consistently cost significantly less than outbound - generated leads. HubSpot's own Dan Zarrella uses this technique in a lot of his own research. In your content, to name one. MORE >>

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Definitely! Maybe not. MORE >>

Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. To create a tracking link that can be picked up in Google Analytics or another analytics provider, add a question mark to the end of the URL you’re linking to, and then a few “UTM variables.” For example, if we were linking to a page promoting HubSpot's upcoming Inbound conference , the UTM_Campaign code would likely be "utm_campaign=Inbound-Conference". MORE >>

Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. Below is a view of the alert tool and sample email listing the products that Connie is about to run out of. That is the email you get that tells you that someone has tagged you and brings you back to Facebook.” Connect with HubSpot Customer retention is one of the hardest and most important things to get right in business. Tools and metrics abound for wooing and impressing new customers. New customers are exciting. MORE >>

The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. The question mark tells your analytics program that the following information carries information about where the traffic that clicked on that link came from. One is getting the word out through Facebook wall posts. The second is by paid PPC ads on Facebook. HubSpot even has a free tool to help you build URLs with UTM tagged links. Connect with HubSpot 98 percent were using at least three marketing channels. MORE >>