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FEBRUARY 17, 2012 9 Ways to Make Your Marketing Analytics Actionable
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Have you ever?
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MARCH 27, 2013 26 Outstanding LinkedIn Tips and Tactics
Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.
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MAY 16, 2011 3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com
He was formerly an early employee at both Facebook and Mint. HubSpot helps you do this! Here’s a sample one from Mint we used. Did the HubSpot growth technique. Copywriting for Startups, How to Actually use Google Analytics and more. Hubspot is very good at this. Act like HubSpot. Connect with HubSpot Start Early. Can you imagine that?
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JUNE 15, 2012 26 Social Media Marketing Hidden Treasures You Never Knew Existed
For example, HubSpot might find lists of marketing thought leaders that we can follow! You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before. Things You Might Have Missed on Facebook. There is a lot of mystery behind the Facebook newsfeed.
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APRIL 20, 2012 Klout to Launch Brand Pages: Should Marketers Care?
Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username. What It Is: Think of it as Klout's version of the Facebook ticker. B2C companies could offer free samples of their products. Here at HubSpot, for example, we're preparing for our annual Inbound conference. 1) Brand Influencers. 2) Social Media Buttons.
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APRIL 4, 2012 Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. Some of us are analytical, some are content creators, some are graphically inclined -- a lucky few are all three. Analytics. Go for it!
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HUBSPOT 13 Ways to Spice Up Your Marketing Content With Data
| FRIDAY, AUGUST 10, 2012
And while we usually talk about data in terms of using analytics
to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In HubSpot's
2012 State of Inbound Marketing report , for example, we combined data from years past with our brand spankin' new 2012 data to show how inbound marketing-generated leads have consistently cost significantly less than outbound - generated leads. HubSpot's
own Dan Zarrella uses this technique in a lot of his own research. In your content, to name one. MORE >>
HUBSPOT 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
| MONDAY, JANUARY 14, 2013
According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook
, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook
, YouTube, LinkedIn, Google+, etc. Experience using social media analytics
tools and the ability to tweak social strategies based on findings. An analytical
mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Definitely! Maybe not. MORE >>
HUBSPOT 7 Expert Email Marketing Tips You're Probably Missing Out On
| THURSDAY, JUNE 7, 2012
Below is an example of a dynamic list in the new HubSpot
Email tool. Many email service providers, including HubSpot
, enable you to create a plain-text version in just one click. To create a tracking link that can be picked up in Google Analytics
or another analytics
provider, add a question mark to the end of the URL you’re linking to, and then a few “UTM variables.” For example, if we were linking to a page promoting HubSpot's
upcoming Inbound conference , the UTM_Campaign code would likely be "utm_campaign=Inbound-Conference". MORE >>
HUBSPOT 3 Awesome Emails to Increase Customer Retention
| MONDAY, JULY 11, 2011
tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. Below is a view of the alert tool and sample
email listing the products that Connie is about to run out of. That is the email you get that tells you that someone has tagged you and brings you back to Facebook
.” Connect with HubSpot
Customer retention is one of the hardest and most important things to get right in business. Tools and metrics abound for wooing and impressing new customers. New customers are exciting. MORE >>
HUBSPOT How to Choose the Right Online Channels for Your Marketing
| FRIDAY, AUGUST 12, 2011
size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. The question mark tells your analytics
program that the following information carries information about where the traffic that clicked on that link came from. One is getting the word out through Facebook
wall posts. The second is by paid PPC ads on Facebook
even has a free tool to help you build URLs with UTM tagged links. Connect with HubSpot
98 percent were using at least three marketing channels. MORE >>
- An Uncomplicated Approach to Conducting Solid Market Research HUBSPOT | FRIDAY, APRIL 13, 2012
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