8 Data Points about the Importance of Customer Experience
Paul Gillin
AUGUST 30, 2013
Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. rating on a 1-to-10 scale (see chart below). That’s gonna be a tall order.
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