2013 Advertising Cost Per Thousand First-Mover Advantage 
Buffer
SEPTEMBER 26, 2018
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The audiences on Facebook Stories could be an issue for advertisers. billion use Facebook daily.
Hubspot
JUNE 7, 2017
When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013. He said ads on Instagram Stories were particularly successful and achieved a "higher CPM (cost per impression) rate than usual."
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