2013 Advertising Mediums Focus Group Television marketing 
Buffer
JANUARY 2, 2019
Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. This along with other developments from social networks points to the rise of what we’re calling “ social television ” lead by the vertical video format.
Hubspot
MAY 15, 2013
While the end goal of public relations hasn’t changed, the tactics used, mediums leveraged, and patterns of communications have fundamentally shifted. Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. Old School: Guess Which Content Your Audience Will Love.
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