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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Holy Social! Listen Now .

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The average enterprise uses 91 marketing cloud services

chiefmartech

The big revelation: the average enterprise uses 91 marketing cloud services. It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). It also includes Skype, Slack, and WebEx in collaboration , Box, Dropbox, and Google Drive in cloud storage , and so on.

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Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Spamming Was Very Profitable Back in 2012. 11:00am: BS on Skype with some SEO spammer buddies for a bit. 9:00pm: Check in on Skype, BS online, read books. 11:00am: BS on Skype with some SEO spammer buddies for a bit. 11:00pm: Sleep.

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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing! While this is a year-long campaign, driving a large marketing campaign on World Water Day brings all the focus to charity: water for one entire day. charity: water's World Water Day (Today!).

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

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How RTC is Opening Doors to More Human Connections Across the Globe

Martech Advisor

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.