How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
Adobe Experience Cloud Blog
AUGUST 16, 2012
Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. Some key findings: Overall use of social media in buying is still somewhat low.
48 
Let's personalize your content