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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Have you enabled company status updates for your LinkedIn Company Page ?

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Landing pages , that's what!

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LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark Consulting

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. You can target LinkedIn ads by. Interest-based keywords.