Transitioning to Google Analytics 4 (GA4) – What Marketers Need to Know
Circle Studio
OCTOBER 13, 2022
Since 2012, Universal Analytics has provided marketers with a centralized platform through which they could track user sessions on their websites. Further, despite a few user interface updates and some changes relating to privacy laws such as GDPR, Universal Analytics has remained largely the same since its release 10 years ago.
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