Digital B2B Marketing

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1. Name recognition will rule.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1. Name recognition will rule.

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Your Social Media Problem is Merely a Symptom

Digital B2B Marketing

The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display. Or, as Amber Naslund so eloquently said it on Twitter: Don’t forget. You can be an “authentic” jackass, too.