NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. I could go on, but I won’t. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Directive Agency

FEBRUARY 22, 2019

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! 2012 – 2014 Average CPC). If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. This trend isn’t changing anytime soon. How Does Leveraging Databases Help Drive ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

JANUARY 19, 2016

Last year, SAP generated $27 million in revenue with ABM. Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. Let your sales team handle account outreach however they see fit. As with many other aspects of outreach and engagement, sales needs your help with ABM.

Account Based Marketing 50

Account Based Marketing Work Management Marketing Management Marketing Automation Services 50