Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Hope you find it useful!

Lead Generation 100

Lead Generation Trends B2B Marketing BtoB 100

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. Marketing technology requires speed and flexibility.

Work Management 100

Work Management Marketing Management CMS Development Marketing Automation Services 100

Directive Agency

FEBRUARY 22, 2019

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! 2012 – 2014 Average CPC). See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

AUGUST 30, 2021

And when we kind of pioneered this word social selling, we’ll call it from the years 2012 to 2017. We need a whole new go to market on sales generated pipeline at scale. The root problem is my sellers are not sales, or self-generating their own pipeline, and I need to fix them. Every demo, every discovery call was a why.

Ideal Customer Profiles 112

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 112

The Point

MARCH 17, 2015

HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” AF) In addition to company-based advertising (typically via some form of IP tracking), more and more B2B companies are using other forms of programmatic advertising to generate demand. (AF)

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100